Première
Filters ()Première – the history of premium streetwear from Poznań
The Première brand was founded in 2017 in Poznań and from the very beginning became one of the most exciting names on the Polish streetwear scene. The brand was created out of a desire to design clothing that goes beyond the standard boundaries of street fashion, focusing on bold aesthetics and uncompromising quality. Since its debut, Première has been associated with urban energy and self-expression through details that are impossible to ignore. The Poznań headquarters serves as the creative heart of the brand, where designs combining raw oversized silhouettes with premium finishes come to life. By choosing Première, you support an independent Polish label proving that local fashion can successfully compete with the biggest global brands in terms of design and durability.
Première Spring/Summer collection – crystals, embroidery and reflective details
The Spring/Summer season at Selectshop is the moment when Première showcases its most eye-catching side. Although we are not introducing new models, the current collection represents the very essence of what makes the brand exceptional. You will find t-shirts and hoodies from the iconic Love Hotel and Tape series, distinguished not only by the weight of the cotton but above all by their decoration techniques. The brand is known for crystal applications, precise embroidery, and reflective prints that change appearance depending on the light. These are perfect pieces for cooler spring evenings and summer night sessions in the city, where details define your unique fit. Sparkle pants and Gothic shorts complete the look, creating a cohesive outfit deeply rooted in current trends.
Oversized cuts as the brand’s DNA – how to wear Première this season
The key to Première’s style is its intentionally oversized fit, providing maximum comfort while perfectly matching the aesthetics of modern streetwear. Every t-shirt and hoodie is designed to drape loosely on the body, which is especially important during hot summer days. Premium-quality cotton allows the skin to breathe while remaining durable enough for the garments to maintain their shape season after season. Première is a brand for people who treat fashion as a form of art – here, a simple t-shirt becomes the centerpiece of an outfit thanks to unique embellishments and refined craftsmanship. At Selectshop, we value authenticity, which is why Première is a must-have for every fan of Polish streetwear.
