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47 Brand

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'47 Brand - the story of brotherly passion and the American dream

The story of '47 Brand began in 1947, when twin brothers Arthur and Henry D’Angelo founded their company Twin Enterprises in Boston. As young immigrants from Italy, the brothers started by selling pennants and sports souvenirs outside Fenway Park, home of the Boston Red Sox. Thanks to incredible business intuition and a passion for sport, they quickly understood that fans needed more than just merch – they needed quality gear that let them identify with their heroes in a stylish and lasting way. Over the decades, the brand evolved, changed its name to '47 Brand and became one of the key partners of the world’s biggest leagues, including MLB, NBA, NHL and NFL. Today it is a global leader that proved family values, craft-level attention to every detail and deep roots in sports tradition can create a brand that sets standards at the crossroads of professional sport and modern streetwear.

'47 Brand caps - legendary quality and comfort for the spring season

The spring '47 Brand offer at Selectshop is all about the return of classic silhouettes that have stayed popular among streetwear fans around the world for years. The most recognizable model is without doubt the Clean Up – a soft, unstructured dad hat made from premium cotton twill. This material goes through a special washing process, so the cap already looks like your favorite long-worn piece on the day you buy it. Thanks to natural fibers, these caps are highly breathable, making them an ideal choice for the first warmer days of spring 2026. Precise, raised team logo embroidery, including New York Yankees and Chicago Bulls designs, is made with high stitch density, guaranteeing durability and resistance to deformation. It is a product for people who value that unique “break-in feel” comfort and a vintage aesthetic that never goes out of style.

Streetwear edge and summer functionality by '47 Brand

Summer months are the time when a cap stops being just an accessory and becomes a foundation of protection and style, and '47 Brand delivers solutions made for serious heat. In our collection, you will find Trucker models equipped with breathable polyester mesh that provides maximum ventilation during an intense day in the city or at the skatepark. For fans of a more technical look, we have prepared structured MVP caps, which keep their original shape thanks to reinforced front panels, no matter how you use them. The brand is known for its excellent sense of color – from deep navy tones and classic black to trendy washed “garment wash” shades that go perfectly with loose summer outfits. Every detail, from brass buckles to the carefully finished inside of the cap, shows that '47 Brand is a premium product designed for the most demanding users.

Why add '47 Brand to your wardrobe?

Choosing '47 Brand at Selectshop is an investment in heritage that has stood the test of time and changing trends. Unlike mass-produced accessories, caps from this brand age with class, looking better with every season. For the upcoming spring-summer season, we focus on a huge variety of licensed designs, including not only the most popular baseball teams but also icons from the NHL and NBA. Whether you are looking for a classic model for everyday city missions or want to show your connection to a sports community, products from this brand offer quality you will feel every time you put them on. '47 Brand is a symbol of authenticity, combining the atmosphere of old stadiums with a modern urban style, making it a must-have part of every streetwear fan’s setup in 2026.

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Frequently Asked Questions (FAQ)

What is the difference between the Clean Up and MVP models?

The Clean Up model is a classic soft “dad cap” with no structure in the front part of the crown, so it adapts perfectly to the shape of your head and has a relaxed style. The MVP model has structured front panels, which means the cap keeps a higher and consistent front shape. Clean Up most often features an adjustable fabric strap, while MVP is more commonly found with a velcro or snapback closure.

Are '47 Brand caps licensed products?

Yes, all '47 Brand products available at Selectshop have official MLB, NBA, NHL and NCAA licenses. This means that when buying from us, you support your favorite team and get a guarantee that the logos and colors are 100% in line with the official guidelines of American sports leagues.

How do I choose the size of an adjustable cap?

Adjustable caps (One Size) from '47 Brand are designed to fit head circumferences from around 54 cm to 61 cm. Thanks to a buckle strap or velcro closure, you can smoothly adjust the width, ensuring stability and comfort no matter your individual measurements.

What materials are '47 Brand caps made from?

The main material is high-grade cotton twill, which is durable and soft to the touch. In winter models, the brand uses soft acrylic, while Trucker models combine cotton with durable polyester mesh. Every material is selected to provide optimal durability and a vintage aesthetic.

Can embroidery on the caps come loose while wearing?

'47 Brand is known for extremely dense and strong embroidery made with threads highly resistant to friction and fading. With normal use, the embroidery stays intact for years, keeping its raised look and color intensity even after repeated cleaning.

How should I clean a cap to keep its shape?

The safest method is hand cleaning in lukewarm water with mild soap. Use a soft brush to clean dirt from the inner sweatband, and after washing, fill the crown with a towel so the cap dries in its natural shape. Avoiding the washing machine is key to keeping the visor durable for years.

Does '47 Brand offer caps without sports logos?

Although the brand is built mainly on sports licenses, '47 Brand collections often include models with more subtle branding or graphic motifs not directly connected to teams. Still, the MLB and NBA series are the most valued among collectors and streetwear fans for their historical character.

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