Cliche was established in 1997 in France. The main founder of the brand is Jeremie Daclin. The idea behind the creation of Cliche Skateboards was to revive the European skateboarding scene. A distinctive feature of Cliche is a specific, different design from overseas. The CLICHE team includes: Javier Mendizabal, Andrew Brophy and Ricardo Fonseca, Joey Brezinski, Cale Nuske.