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The idea for the EGO brand was conceived in Barcelona in 2021 as a result of the creators’ shared interest in the conceptual design of jewellery. Barcelona is famous for its experimentation, openness and tolerance, and this also fits in with the EGO vision. The company is an experimental jewellery brand for independent people who follow their own lifestyle, for those who are able to distinguish themselves in their own way. The products of this brand are designed primarily from only the highest quality stainless steel. The great advantage of this type of steel is that it does not rust or tarnish and is resistant to damage.