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Shoe Goo

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The Shoe Goo was created in 1972 by Lyman Van Viliet, a then 45-year-old employee of the Hughes Aircraft Company, and a keen tennis player. He started looking for methods to protect and repair shoes that quickly deteriorate during tennis. The result of his work was a polymer that was later called Shoe Goo. Initially used by tennis players, with time it was quickly appreciated by jogging and extreme sports enthusiasts. Shoe Goo has many uses. It is used both by skateboarders exposed to the rapid destruction of shoes by contact with the grip, as well as in modelling for fast and effective gluing.